Swatch strategic analysis

CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed.

Swatch strategic analysis

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Swatch Strategic Analysis Essay Sample The Swatch watch was basically launched to re-capture the entry level market share lost by Swiss Manufacturers during the explosive growth of Japanese watch companies, such as Seiko in the s and s, and also in order to re-popularize analogue watches in a time when digital watches had reached wide popularity.

The first steps of the new Swatch brand in were marked by bold new styling and design. The quartz watch was redesigned for manufacturing efficiency and fewer parts. This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market.


The Swiss watch industry dealt with huge losses due to the use of old and outdated production processes whereas competitors incorporated latest technologies in their products.

This innovation helped swatch to regain technological edge over its competitors. Other manufacturers incorporated advanced technologies in their products whereas swiss watch manufacturers continued to use out-dated tech. Introduction of the electronic watch by other manufacturers.

Long history of high quality watches. Reduction of production costs due to using molded cases. Management team composed of talented and innovative members Innovative design and low-cost production Weakness: Poorly suited structure for absorbing new electronic technologies.

The Swiss watch industry suffered from competition due to the arrival of Asians in the market. As a result, the Swiss watch industry had to adopt several changes in order to survive.

Domination of segments based on older technologies. Third world countries and newly industrialized nations offer unexplored markets.

Extension of sales outside of the European market. Adverse dollar exchange rates caused Swiss watches to be more expensive in the United States. Increase in sales of electronic watches. Massive loss of market shares to other watch manufacturers.

The Swatch Group Ltd (UHR) - Financial and Strategic SWOT

Arrival of Asian manufacturers. Declining financial reserves and risk of debt.

Swatch strategic analysis

Due to the intense competition, the Swiss watch industry faced its misfortune which resulted in large scale layoffs and bankruptcies, job losses led to regional unemployment rates unknown in Switzerland since High threat of Asian manufacturers entering the market due to rapid market growth and increasing demand, also, technological barriers might stop new companies from entering the market; however that is not the case for Asian companies since they have the required technology to enter the market.The Swatch Group Case Solution,The Swatch Group Case Analysis, The Swatch Group Case Study Solution, Introduction Swatch Group is involved in the production and supply of watches.

They have production centers all around the world and they a. Company Analysis - Company Background & Mission - Target Market - Targeting Strategy - Positioning Company Background & Mission Company Background Swatch was a brand of Swatch group Ltd.

5 production lines: Swatch Originals, Swatch Irony, Swatch Skin, Swatch Beat, Swatch Bijoux Launched in and it has now spread the market almost to the. Euromonitor International's report on Swatch Group AG delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Swatch Group AG, while in-depth qualitative analysis will help you. Oct 03,  · competitor analysis In the watch market World, the major competitors of the Swatch Group include the Rolex Group, the Richemont Group, the LVMH Group, the Citizen Group, the Seiko Group, and the Desco Group.

With the staggering difference in stock price performance between Swatch Group and Richemont, we decided to dig deeper with an analysis on what had contributed to the disparity. The Swatch Group Ltd (UHR) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations.

The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and €

Swatch strategic analysis
Swatch® United States - Official website